Casting agencies in Madrid: 2026 guide

Madrid is the epicentre of Spanish audiovisual production. The city concentrates the majority of the country's series, film and advertising production companies, and therefore the highest density of casting directors. This guide explains how the casting ecosystem in Madrid works, who the key players are, and how to position yourself so that you get noticed.

How Casting Works in Madrid: The Ecosystem

Madrid does not have a single "casting agency" that centralises everything. The market works through a network of independent casting directors who are hired project by project by different production companies. Understanding this is fundamental to knowing how to approach them.

The main players in the ecosystem are:

• Independent casting directors: Self-employed professionals hired project by project by production companies. They are the most direct route into castings for series, film and advertising.
• Representation agencies (managers and agents): They represent actors and actively put them forward to casting directors. To work regularly on mid-to-high-budget series or films, having representation is almost essential.
• Production companies with an in-house casting department: Some large production companies (Globomedia, Bambú, Mediapro) have their own casting teams for internal productions.

Main Audiovisual Production Companies in Madrid

These are some of the main production companies that generate castings on a regular basis in Madrid:

• Bambú Producciones: Responsible for Gran Hotel, Velvet, Cable Girls. Period dramas for Netflix and Antena 3.
• Globomedia: A veteran production company with decades of output: El Internado, Los Serrano, Física o Química, and many current series.
• Mediapro: Large-scale audiovisual production, including international projects.
• Alea Media: A production company with a strong presence in series for international platforms.
• Boomerang TV: Reality shows, entertainment and fiction for national broadcasters.
• Netflix Spain: The platform has its own office in Madrid and directly co-produces and finances original Spanish series.

How to Contact a Casting Director in Madrid

Here is the most common mistake actors make when starting out: sending a cold email to a production company saying "I would love to work with you." That does not work. What does work:

1. Having an impeccable digital profile that directors can find when they search for a specific type. Most casting directors in Madrid look for actors on specialised databases and platforms.
2. Attending workshops and labs run by recognised casting directors. Many offer training sessions where they also "see" new actors.
3. Working your network. Actors who work regularly know other actors who introduce them to their casting directors. Personal contact remains the most effective channel in the Spanish industry.
4. Social media, used judiciously. Some casting directors in Madrid actively follow actors on Instagram. A well-curated profile can open conversations.

Actor Representation Agencies in Madrid

If you want to access higher-budget projects on a regular basis, working with a representation agency is the way forward. Some of the most recognised in the Spanish market:

• Agencia Cauce: One of the most long-established and respected, with top-tier actors.
• Agencia Carmen Riol: Specialised in theatre and television actors with established careers.
• Play Management: A modern agency with actors in platform series.
• Producciones VTV: Representation and management of actors and presenters.

For an agency to represent you, you typically need: an up-to-date showreel, verifiable credits and a preliminary meeting. Many agencies have open-application periods or prefer to see your work before making a decision.

The Alternative: Online Casting Platforms

For actors building their careers in Madrid, online casting platforms such as Arga Studios offer a direct route to casting directors without needing representation. Your verified profile — with a professional photo and showreel — can reach directors who are looking for exactly your type.